Xiaochen ZhanDownload CV

UI/UX/Visual DESIGNER

Xiaochen Zhan

London, UK

View all work →Download CV ↓

01 / SELECTED WORK

Selected projects.

From understanding the problem
to shaping a coherent experience.

View more

02 / ABOUT

A decade of shaping
products, brands
and hardware.

I combine user insight, interaction design
and visual craft to turn complex requirements
into intuitive, launch-ready products.

EDUCATION

MDes · Interaction Design

Glasgow School of Art / 2020–2021

BA · Visual Communication

Sichuan Fine Arts Institute / 2008–2012

EXPERIENCE

2023–PresentLead DesignerRipple Mic · London
  • Owned end-to-end product design across consumer digital products, including a cross-platform VPN app, creator subscription platform and gaming products — from requirements and user flows through wireframes, prototypes, high-fidelity UI and launch.
  • Conducted and synthesized user research and support feedback to identify usability issues, translating insights into design improvements with engineers and customer support teams.
  • Built reusable UI patterns and shared design standards across products, improving consistency and engineering handoff.
2022–2023Sales Associate · Part-timeHarrods · London
  • Part-time role at a flagship luxury store while relocating to London, gaining insight into luxury retail, merchandising and customers.
2016–2020Senior Visual DesignerSmartMi · Xiaomi Ecosystem
  • Owned design delivery from product kickoff through launch, spanning product discussions, internal testing, art direction, photography, digital commerce, packaging and product documentation.
  • Partnered with product and engineering teams before mass production, contributing to product positioning, feature communication and launch strategy across multiple smart home categories.
2015–2016Lead Visual DesignerJD.COM · 3C / Tablet Division
  • Led digital design for JD.COM’s 3C and tablet category, delivering campaign pages, product launches, H5 experiences and promotional assets for global technology brands including Apple, Samsung, Huawei, Microsoft and Lenovo.
  • Directed and quality-controlled supplier-created product pages across 10+ brands, coordinating design reviews and creative standards while respecting each brand’s design guidelines.
2013–2015Visual DesignerHengcheng · Issey Miyake China Distributor
  • Led brand and marketing visual design across international consumer brands, including Issey Miyake, adidas Personal Care and Laneige, delivering 30+ campaigns per year spanning digital, print and retail assets.

03 / SKILLS

What I bring to a product team.

Research

  • User research
  • Feedback analysis
  • Survey design
  • Insight synthesis

Product

  • UI/UX & interaction design
  • Prototyping
  • Design systems
  • Cross-functional collaboration

Visual

  • Art direction
  • Digital campaigns & launches
  • Brand design
  • Packaging

Tools

  • Figma
  • Photoshop
  • Illustrator

04 / CONTACT

Let’s build something together.

[email protected] →

London, UK

07707 329721